Mobil 1 partners with Mad Mike Whiddett
International drifting icon Mad Mike Whiddett is proud to announce a new partnership with Mobil 1 the world’s leading high-performance synthetic motor oil brand.
The partnership re-unites two globally recognised names in performance motorsport, united by a shared commitment to innovation and pushing mechanical limits at the highest level.
Known worldwide for his signature rotary-powered machines, extreme driving style, and groundbreaking builds, Mad Mike Whiddett has built a reputation for demanding the absolute best from every component on and off the track. Partnering with Mobil 1 marks a significant alignment with a brand trusted across elite motorsport categories and high-performance automotive applications worldwide.
“Performance and reliability are critical in what we do,” said Mad Mike Whiddett. “Our engines operate under some of the harshest conditions imaginable, from the abuse of the shock load of the clutch kicks with running set ups of over 1000hp, to cold starts in freezing conditions and drifting in the heat of the Middle East to the altitudes of Pikes Peak. The people we work with need to be properly aligned with how we operate. That’s why I’m stoked to be partnering with Mobil 1. They live in performance, they’ve been perfecting it for decades, and that matters when you’re pushing everything to the absolute extreme.”
Mad Mike Motorsport continues to expand its international footprint through world-class motorsport across many formats, engineering innovation and automotive culture — making this partnership a natural fit for both brands.
“With a shared passion for performance and pushing boundaries, Mobil 1 is delighted to partner with Mad Mike Motorsport - a drifting legend. With decades in motorsport, Mobil 1 continues to power champions!” - Neil Hannay. Global Motorsport Manager, ExxonMobil
About Mad Mike Motorsport Ltd
Mad Mike Motorsport Ltd is the motorsport company founded by internationally renowned drift driver Mad Mike Whiddett. The company specialises in elite motorsport competition, vehicle development, live demonstrations, branded content production, and global automotive entertainment.
About Mobil 1
Mobil 1 is a world-leading synthetic motor oil brand trusted by drivers, enthusiasts, and professional motorsport teams around the globe. Developed using advanced technology and decades of racing heritage, Mobil 1 products are designed to deliver exceptional engine protection and performance under extreme conditions.
